From the highlands of Vietnam.

Flags and clouds

Where the coffee grows.

Flags mark the coffee provinces Đắk Lắk, Lâm Đồng/Đà Lạt, Gia Lai, Kon Tum and Sơn La.

  • 01 · Sơn La

    Arabica (Catimor) · Bright, light body · Citrus & tea · Northwest highlands.

    600–1,200 m · Sơn La · Northwest Vietnam

  • 02 · Kon Tum

    Robusta, some Arabica at altitude · Bold body · Dark chocolate.

    500–1,200 m · Kon Tum · Northern Central Highlands

  • 03 · Gia Lai

    Robusta · Full-bodied & nutty · Low acidity · Red basalt soil.

    600–800 m · Gia Lai · Central Highlands plateau

  • 04 · Đắk Lắk

    Robusta · Strong & earthy · Cocoa · The classic phin cup.

    400–800 m · Buôn Ma Thuột, Đắk Lắk · Vietnam’s coffee capital

  • 05 · Lâm Đồng

    Arabica (Cầu Đất) · Sweet & floral · Caramel · Langbiang plateau.

    1,500 m · Cầu Đất, Đà Lạt · Lâm Đồng

The dive

Above the clouds, the farms begin.

The farm grows

Grown slowly.
Picked by hand.

The farmer's hand

One cherry. Chosen.

Two beans fall

Two beans. One cherry.

The roast spins

The roast holds.

The pour

The beans pour into the portafilter.
The basket is full.

Ready to pull.

Lock and drip

The portafilter locks into the machine.
A first drop falls.
A stream fills the cup.

The motto

Worth every drop.

The Reserve.

01 · Lava

100% Robusta Buôn Ma Thuột · Natural process · Dark roast.

Dark chocolate, molasses and a long, smoky finish.

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