
From the highlands of Vietnam.
Flags and clouds

Where the coffee grows.
Flags mark the coffee provinces Đắk Lắk, Lâm Đồng/Đà Lạt, Gia Lai, Kon Tum and Sơn La.
01 · Sơn La
Arabica (Catimor) · Bright, light body · Citrus & tea · Northwest highlands.
600–1,200 m · Sơn La · Northwest Vietnam
02 · Kon Tum
Robusta, some Arabica at altitude · Bold body · Dark chocolate.
500–1,200 m · Kon Tum · Northern Central Highlands
03 · Gia Lai
Robusta · Full-bodied & nutty · Low acidity · Red basalt soil.
600–800 m · Gia Lai · Central Highlands plateau
04 · Đắk Lắk
Robusta · Strong & earthy · Cocoa · The classic phin cup.
400–800 m · Buôn Ma Thuột, Đắk Lắk · Vietnam’s coffee capital
05 · Lâm Đồng
Arabica (Cầu Đất) · Sweet & floral · Caramel · Langbiang plateau.
1,500 m · Cầu Đất, Đà Lạt · Lâm Đồng
The dive

Above the clouds, the farms begin.
The farm grows

Grown slowly.
Picked by hand.
The farmer's hand

One cherry. Chosen.
Two beans fall

Two beans. One cherry.
The roast spins

The roast holds.
The pour


Ready to pull.
Lock and drip



The motto
The Reserve.

01 · Lava
100% Robusta Buôn Ma Thuột · Natural process · Dark roast.
Dark chocolate, molasses and a long, smoky finish.

